Roy Furr

Roy Furr, President of Fresh Look, Inc., is well-known throughout the direct response marketing world as a leading business growth strategist and direct marketing copywriter.

From his LinkedIn profile:

Know how most businesses want to get more leads, more sales, more customers, and more profits?  That’s what I do… And I can show you how to do it in your business.

I’m a business growth expert with a sales and marketing background. I help my private clients create and implement strategies and techniques that attract new customers, encourage more frequent purchases, and increase the size of purchase. I help implement sophisticated sales and marketing strategies that leave the competition scratching their head, wondering what happened.

A short list of recent accomplishments:

— Clients on Inc. Magazine’s list of America’s fastest-growing private businesses
— Developed reputation for breaking sales records at clients’ businesses, with sales, marketing, and advertising strategies
— Forced a client — for first time in their decade+ in business — to stop sales of a new product to keep up with demand
— Attracted tens of thousands to attend events selling products and services
— Landed JV deals for clients worth hundreds of thousands in new customer revenue
— Generated 7-figure sales volumes in weeks, not months or years
— Earned a $10,000 “big check” award as industry-leading direct response marketing copywriter
— Wrote book with “America’s Top Copywriter” Bob Bly on the world’s most advanced marketing testing and optimization technique, called The Taguchi Testing Handbook
— Been featured by Early to Rise, AWAI, The Total Package, The System Club and others for business growth expertise

I work primarily with privately-owned, growth-oriented businesses with revenues of $5 million and up. Many of my private clients are publishers and information marketers — though the strategies and principles I use can and have been adapted and applied in any business.

Also, through my training, teaching, and speaking I help business owners and entrepreneurs, plus sales, marketing, and advertising professionals of all stripes implement these strategies for themselves.

Roy’s Kolbe Index is 6-3-8-3.  His strengths are to Explain, Adapt, Improvise, and Imagine.  He prefers to get essential facts, develop shortcuts and adapt to the situation, experiment and innovate, and create ideal solutions.  See his full Kolbe A™ Index Result here.

Roy’s Marketing DNA is 5-4-5-8.  His likes are Empathy, Alchemist, and Producer.  He’s an Invent/Soulmate, an Administrative Oprah, and a Systemic Creator.  He creates systems to fulfill a big vision, and does it with empathy and the human experience at the forefront.  See his full Marketing DNA Index here.

Roy also taps his network of independent service providers, to provide a broad-based team of marketing, selling, and business-building experts, on an as-needed basis.  Learn more about the team.