Which strategy do you use in designing web pages?

From the desk of Roy Furr, Friday, January 18th, 2008

From what I’ve seen, there’s only two strategies to use when you design web pages.

1. Design for looks.
2. Design for function.

When you create web pages, you probably choose one or the other. The strategy you don’t choose may follow… but only limping along.

Unfortunately (in my opinion) the first choice of many businesses is to design their website and web pages to look good, and they often sacrifice the function of persuading customers to take action.

If you want your website to function well — to get customers to take action, to make sales, to generate leads, to educate — you have to plan that from the beginning. You define the goal for the page or website, then design it to fulfill that function.

After you’ve developed the website or web page to fulfill the function you have planned for it, you can clean it up and make sure that it looks good.

When it comes to web design, form follows function. That’s how you create effective web pages.

What do you think?

- R

Tags: design web pages, create web pages, website, web pages, persuading customers, make sales, generate leads, web design, effective web pages

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