I don’t normally talk about SEO, but…

From the desk of Roy Furr, Thursday, August 7th, 2008

This will be quick.

I don’t normally talk about Search Engine Optimization — or SEO — because my opinion is that it’s an industry teeming with con artists with no real rules.

It’s the nastiest part of Internet Marketing, if you ask me.

Here’s why.

Some things seem to work, and some don’t — but your SEO firm will bill you for both with utter disregard for your bottom line.

There are black hat tactics to get you to the top today — but tomorrow you’ll be banned.

There’s very little white light in the industry as a whole.

But occasionally (very occasionally) I come across a piece of information or article that makes sense.

(Usually what makes sense — and works — takes a lot more time and effort than you’d like it to take, but when it works it WORKS.)

Today was such a day — and I thought I’d pass it on, for your sake.

So without further ado, here’s the link:

Search Engine Optimization — How I Became Number 1, by Mark Ellison from SEO Chat

(Be sure to read through the last page, because that’s where the real good stuff is.)

Cheers!

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