How Cross-Pollination Unlocks Big Marketing Breakthroughs

From the desk of Roy Furr, Tuesday, October 30th, 2007

One of the quickest, most effective ways to create major breakthroughs in the success of your business is to steal marketing ideas from outside of your industry.

Jay Abraham — recently named the world’s highest paid marketing consultant — was fond of saying that in every industry, 95% of the companies do the exact same thing as each other, plus or minus 10%. They do the same things as each other in marketing, sales, product development, business practices, innovation… everything!

If one company is doing direct mail, they’re all doing direct mail. If one is going to trade shows, they’re all going to trade shows. There’s very little variation. This gives you a huge competitive advantage — all you have to do is break out and do something different.

If all your competitors are at a trade show, you’ll fight to grab your prospect’s attention at the trade show. You’re a little fish in a big pond.

Wouldn’t you rather be a big fish in a little pond?

If none of your competitors are using lead-generation direct mail letters, then you can easily stand out just by sending lead-generation direct mail letters to your prospects. Taking this novel approach can make the leads come in at an astonishing pace — even if your direct mail piece is mediocre! It’s all because you did something different.

And where do you get these different ideas?

This is where a marketing consultant can bring incredible value.

Also, if you’re willing to work a little harder, this is where you’ll find the most value in ebooks, teleseminars, and other information products.

The world is full of great ideas you can try, experiment with, and see if you can make them profitable in your business.

You may have to try two, three, ten, or even a hundred different approaches before you find a major breakthrough (you’ll find quite a few moderately profitable approaches along the way), but it’s worth it when you find a profit faucet you can turn on and turn up as needed.

Remember — Edison experimented with 10,000 approaches to the light bulb before he found success. But once he did he changed the life of every single person on the planet.

Perseverance toward innovation goes a long way.

Part of what we do at Fresh Look, Inc. is to help you find these innovative, profitable ideas — then apply them in your business to increase profits.

- R

Tags: marketing ideas, Jay Abraham, innovation, direct mail, trade shows, competitive advantage, lead-generation direct mail letters, direct mail piece, marketing consultant, ebooks, teleseminars, information products, profit faucet, Perseverance, Fresh Look, Inc., profitable ideas, increase profits

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