How can “The Philosophy of Google” double your business? (part 3 of 11)

From the desk of Roy Furr, Saturday, August 16th, 2008

From “Ten things Google has found to be true:”

2. It’s best to do one thing really, really well

As a business owner or internet marketer, when you think of Google you may have 5 or 10 of their different services run through your mind (Google Apps, AdWords, Analytics, Website Optimizer, Google Products/Google Base, etc.). But if you approach the general public, ask 100 people what Google is, and every answer will revolve around “Search.”

Since Google incorporated on September 7, 1998, they’ve been working to perfect search. (Even before that, too.)

They’ve put the best and brightest minds in computing on solving the search issue, to get more relevant results, faster. And even to this day, they’re changing how sites show up in the search results, to continue optimizing this process (remember “optimization” above?!).

They don’t rest on their laurels, even now that they’re completely dominating the search engine market (in terms of percent of searches conducted on their engine vs. competitors). They’re always working to make their search better.

By being the best at that, they can then introduce new, surrounding products into the marketplace. Products that provide a different type of value to the same users that come to their search engine every day.

They have instant credibility with these new products, because they’ve become known as such a behemoth in the search engine market. (And they know as long as they continue to apply their continuous optimization philosophy in these other fields — WITHOUT losing sight of their core mission of search — they’ll dominate there, too.)

So ask yourself — “What is the one thing my company (or I) does really, really well?”

And then — “What are we doing to become known in the marketplace for that one thing?”

And finally — “What can we do to increase the focus on that one thing in our communications, advertising, and media coverage, even if it means spending less time focusing on our additional products or services?”

It sounds counter-intuitive. But you can take Google as proof that it works.

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