How can “The Philosophy of Google” double your business? (part 2 of 11)

From the desk of Roy Furr, Monday, July 7th, 2008

From “Ten things Google has found to be true:”

1. Focus on the user (customer) and all else will follow

It’s easy to get caught up on the dollar (whether for yourself or your company’s stakeholders).

When this happens, it is often at the expense of customer or user experience. Which takes away from long-term business growth opportunity.

A better approach is to constantly be seeking out how to make the customer experience of doing business with you a better, quicker, easier, more enjoyable experience. Then, customers will become very loyal and return, even without advertising expense on your part. (Coming from an advertising guy, of all folks!)

Here’s how Google does it:

• The interface is clear and simple.
• Pages load instantly.
• Placement in search results is never sold to anyone.
• Advertising on the site must offer relevant content and not be a distraction.

Most of these probably don’t apply directly to your business. But the idea behind them does. So find a way to make the idea work, because a happy customer will tell friends.

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