From the desk of Roy Furr, Thursday, 7:29 am
If these two videos don’t get you started using Google’s Website Optimizer, I don’t know what will. The second is the one I referenced in my Insiders Secrets to Google Website Optimizer blog post. Both are very revealing, and worth the 1 hour each.
Introduction to Website Optimizer Webinar:
Website Optimizer: Creating and Launching Experiments
In these (especially the second one) you’ll learn some pretty innovative ways of using Google’s free Website Optimizer tool, including how to do:
- Split tests
- Multivariate (MVT) tests
- Split-path tests
- Multi-page multivariate tests
- Time-on-page goal tracking
- Click-based goal tracking
It’s some really cool, really exciting stuff.
As an aside, I heard that at a recent get together of some high-level internet marketers, they asked everybody who did regular, everyday testing on their website to stand. Then they asked how much each was making online per year. The lowest was $12 million. The highest was much, much higher. The average internet marketer in the room was earning less than the lowest person doing testing every day. Doesn’t that make you want to test, especially when you can get a tool like this for free?!
Tags: Google Website Optimizer, Introduction to Website Optimizer, Website Optimizer, Split tests, Multivariate, Split-path, multivariate tests, Time-on-page goal tracking, Click-based goal tracking, internet marketers
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