Can you do one hundred pushups?

From the desk of Roy Furr, Monday, August 18th, 2008

This is a business blog, and I usually talk about business. But not today. (Of course, it all loops back around to marketing.)

There are many ways to measure success and happiness in life.

Many ways other than how much money you earn or how much stuff you have. All these areas — good health, being socially engaged, growing spiritually, and also living in comfort and security — are important to do well in.

Take an integral approach — work on all areas, going for regular, incremental improvement. This all-around, “cross training” type of approach will get you further in each area than if you attacked each area one by one. And you’ll be happier.

In this vein, I’ll let you know…

I hit the gym somewhere between two and four times a week.

Right now I’m doing mostly body weight exercises grouped into super sets, followed by interval training. (Go to http://www.turbulencetraining.com to learn more about this approach.)

And this morning, I added something on top of that.

I found a really cool website that if you’re interested in feeling a little more fit and getting a great sense of accomplishment, you’ll want to check out. And best of all, it’s free.

It’s called “one hundred push ups” and it’s at http://www.hundredpushups.com.

It’s a program to take you… from where you’re at… to being able to do 100 push ups — in 6 weeks.

It won’t be easy (real change never is). But it’s a system that has worked before, and will work again — if you can follow the instructions. And stick to it.

But you do really care about being healthier, more fit, and more successful. Right?

And one way to do that is to set yourself to a task, and see it through. All the better if it involves some physical exertion, and pushing yourself beyond your boundaries.

You can prove to yourself that you’re capable of great things. Even if it’s something you haven’t done before.

Then your new found ability to do great things can transfer into other areas of your life. Like your business.

You don’t have to do “one hundred push ups.”

Not today. Not ever. But I do challenge you to think about where you’re at right now. And where you want to be.

And seriously consider whether doing something like “one hundred push ups” can take you from where you are now, to where you want to be.

And now a quick 180 degrees… to talk about marketing for a second.

http://www.hundredpushups.com is a great example of a micro site.

Micro sites can have many purposes.

This one looks like it’s mostly to make money off ad revenue (I don’t know for sure, I can just guess — I don’t know nor am I affiliated with the owner of the site).

Other micro sites can draw targeted traffic, prime it for the sale, and then drive it to your e-commerce website.

Or they can be purely informational — maybe with a “sponsored by” banner that builds good will toward your company.

No matter what you do for a micro site, be sure it’s incredibly focused on one specific topic.

And that first it’s helpful — long before it asks for any information or action on the part of your visitor. Giving away content like this can do wonders for long term profitability.

So even if you’re not going to go for the “one hundred push ups” mark, check out the website http://www.hundredpushups.com to learn what a micro site is and what it can do.

To your success (in all areas of your life!),

Roy

P.S. — I’m already pretty fit so I’m on the most advanced track of the “one hundred push ups” program. I’ll let you know how my “training” goes as I work through it.

The cool thing about that though is it doesn’t require you to be fit to start — you just have to start! It can take you from barely being able to eke out a couple push ups to being a push up superstar

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