Blog RSS Feed3 tools every internet business should be using
From the desk of Roy Furr, Tuesday, January 15th, 2008
Here’s my short list of tools every internet business should be using. From day one.
Take a look inside everything that happens on your site. This free service lets you track where website traffic comes from, where it goes, and how long it stays. If you do nothing else I suggest, use this free service!
Tracking your traffic is one of the first steps you have to take if you want to have success online. Google’s made it easy with a free tool that someone with even mere hours of web development experience could install. Do it!
Pay for how much traffic you want. If you want a flood of traffic to your website and can afford it, you can get it very quickly. If you want to test a new idea cheaply, you can do it. AdWords lets you pay per visitor, for a price you set (you compete with other people bidding on the same traffic). (This is called pay per click, or PPC.)
All online advertising experiments should start with an AdWords campaign. It should be one pillar of your overall marketing strategy. Google just has too big a share of the search market to ignore. This is how you can capitalize on their traffic and make it yours.
Once you have traffic to your website, you need to get visitors to do what you want. You can guess, or you can know with scientific certainty how well different parts of your ad influence the conversions. Google Website Optimizer (another free tool!) lets you know with scientific certainty.
Use this tool to improve conversions and profits from your website. It’s easy. It’s powerful. And it pays off in spades.
Conclusions
Are these the only three tools I use? No.
Are they the three best? Maybe.
Are they essential? Yes!
Try them out. And if you can’t quite figure out how to use them, you have two options:
1. I’ll provide more how to info soon — register on the right to get it.
2. I offer consulting on each of these tools — call me: 541-543-1438.
Good luck!
- R
Tags: internet business, Google Analytics, website traffic, Tracking, Google AdWords, pay per click, PPC, online advertising, AdWords campaign, marketing strategy, Google, search market, Google Website Optimizer, conversions
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