Taguchi Advertising Book To Be Published With CTC Publishing

From the desk of Roy Furr, Monday, 2:31 pm

I’ll start the Fresh Look, Inc. blog with a bit of good news.

I’ve been asked by Bob Bly — the author of The Copywriter’s Handbook, who McGraw-Hill calls “America’s top copywriter” — to write an ebook for his publishing company, CTC Publishing.

The book will be about how to run Taguchi multivariate testing on your advertisements. This method is used to quickly determine which of many variables contributes to the response to your advertisements and web sales appeals.

Using Taguchi testing, you can determine which of thousands of possible advertisements is the most effective — reliably increasing response over your control advertisement by 250% to 2500% or more in just a few weeks.

The book I am writing will serve as a how-to manual — taking you from little-to-no knowledge all the way up through running your first Taguchi test.

In addition to running a few of my own Taguchi tests, I’ve helped one of the world’s foremost experts on Taguchi testing in marketing and advertising — David Bullock — teach Taguchi methods and strategies to small business owners and marketers. David worked as a direct student of Dr. James Kowalick, the man who first applied the Taguchi method to advertising optimization (it started as a way to optimize manufacturing).

Through working with David over the past year or so, I’ve been able to learn and apply the easiest, most direct ways of using the Taguchi methods in advertising.

Now with David’s blessing I’ll be passing on that information to you.

The book should be available in early 2008.

Stay tuned for more info.

If you’d like my advice on using Taguchi testing in your marketing efforts — online or offline — contact me. My number is 541-543-1438. I look forward to your call.

-R

Tags: Fresh Look, Inc., Bob Bly, The Copywriter’s Handbook, America’s top copywriter, CTC Publishing, Taguchi, multivariate testing, advertisements, advertisements, sales, Taguchi testing, control advertisement, Taguchi test, marketing, advertising, David Bullock, Taguchi methods, Dr. James Kowalick, advertising optimization

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