Instant Profit Boost with Google Website Optimizer

From the desk of Roy Furr, Monday, May 19th, 2008

Here’s another video on Google Website Optimizer — covering some of the best things you can test on your e-commerce website. Testing is a “garbage in, garbage out” process. That means if your ideas of what to test are bad, you’ll get bad results. But if you’re ideas of what to test are good… the sky’s the limit!

The better your test input, the quicker your profit boost will be.

This video can be used as a yardstick to measure your testing ideas against — and you can know with certainty what you’re testing has the power to bring results, quick.

It features Tom Leung, Google’s Product Manager for Google Website Optimizer, plus Bryan Eisenberg from FutureNow and GrokDotCom.

The video shows you a number of different options that can be tested to increase your web page and landing page conversion rates, including:

• Where to start for maximally profitable testing.
• Two simple things you can identify about pages on your website, to decide in seconds which pages can be turned into the most profitable tests.
• “Idea Spectrums” you can identify for testing — and where to place your test inputs on the spectrums to get the biggest bumps in conversion.
• Easy experimentation ideas.
• Best practices in scientific advertising and marketing experimentation.
• A bigger strategy for testing — why “thinking big” when testing will give you the most long term growth.
• Four types of buyers — including how quickly they make the buying decision, and whether they use a logical or emotional appeal.
• What people look at when they hit your web page — knowing this will tell you exactly what to test first.
• The hierarchy of optimization, and why persuasion should be one of the last things you think about testing on most websites.
• Five formulas for online marketing success.
• How decreasing “flashiness” can increase your profits (expensive web designers — beware!).
• Three easy headline tests that could boost conversions 50% or more.
• Twelve website copy tests that can actually make a difference.
• The point in the buying process when your prospect is the most fickle — and how to build confidence and close the sale.
• Eight variables contained in just the “Add to Cart” button.
• How “The Golden Rule” applies to testing your marketing.

Watch the video now to learn all of this:

To your increased conversion rates!

- Roy

P.S. — If you missed the beginner and advanced Google Website Optimizer videos, go here: Google Website Optimizer Videos

P.P.S. — To make sure you never miss helpful info like this, sign up on the right side of this page. I’ll be sure to get you these great how-to videos as they become available. Sign up now!

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