Google Website Optimizer… in cartoons?

From the desk of Roy Furr, Friday, July 4th, 2008

This year Tom Leung — Google’s product manager for Google Website Optimizer — presented at Ken McCarthy’s System Seminar. As Tom spoke, System faculty member Sean D’Souza scribbled away a few cartoons to illustrate the points Tom was making.

The points include:

• Testing can help you win the tortoise-hare race by helping you make more effective landing pages than your competitors.
• Bad landing pages are like crash zones!
• It’s easy to get really excited — overzealous? — about testing, once you get into it. (”Guilty as charged, your honor!”)
• If you want big results, then test BIG, BOLD changes.
• Don’t act too quick on early results.
• Yes, the 80/20 rule applies to testing too — it’s often better to do a couple quick split tests, rather than doing too-advanced, too-complex multivariate or Taguchi tests. Getting in, getting out, and getting results is profitable!

To see the cartoons, check them out on the Official Google Website Optimizer Blog:

http://websiteoptimizer.blogspot.com/2008/07/you-know-testing-is-going-mainstream.html

Enjoy!

Roy

UPDATE: Look in the comments below — Sean stopped by and linked to a page with a few other cartoons from this same series. It appears Google left a few on the cutting room floor!

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