An Advertising Game…

From the desk of Roy Furr, Monday, October 22nd, 2007

I hold the hard-headed opinion that if advertising doesn’t generate trackable results, then you might as well burn your money.

Okay, that’s harsh. But I really care about advertising that’s measured on results, not creativity. So in that vein, I like it when I get the chance to compare ads and see which worked better.

I got excited when I discovered this Advertising Game…

There’s 12 ads — 6 print and 6 TV ads — where you see two options, select which you think worked better, and find out immediately if the one you picked got more or less response than the other.

It’s pretty cool. I don’t agree 100% with all their analysis, or that the ads they show are the best possible ads for the products they’re selling… but the results let you know which actually worked better — both in sales and consumer recall.

Go here to play the advertising game:

http://www.gallup-robinson.com/adgameindex.html

Enjoy!

-R

Tags: advertising, compare ads, Advertising Game

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