Q&A Session on Google’s Website Optimizer

From the desk of Roy Furr, Monday, December 10th, 2007

Have questions about Google’s Website Optimizer split testing and multivariate testing tool?

GrokDotCom’s Bryan Eisenberg tracked down Tom Leung — Google’s Business Product Manager — to ask him all sorts of questions around this useful tool.

Here’s some of the questions they answered:

• What is the Google Optimizer?
• Is Google analytics required to use Google optimizer?
• Will it work with other analytics software?
• Does A/B testing or multivariate testing affect your Google search ranking?
• Why is Google offering the optimizer?
• How does Google Optimizer compare to the other testing platforms available now?
• How does Google Optimizer work with sites that are more dynamic in nature?
• Can Google Optimizer be used to test Pay-Per-Click (PPC) or Pay Per Action (PPA) ad copy?
• What other resources do I need to be able to implement tests using Google Optimizer?
• How long do I have to wait to see results testing with Google Optimizer?
• Does hit and run testing work?
• What future features are in the pipeline for Google optimizer?
• How do you see more B2B or lead generation sites using Google Optimizer?
• How would you encourage the average webmaster to get started with Google Optimizer?

This really is the insider’s angle on Google Website Optimizer. There’s a lot of good information in this interview — straight from the horse’s mouth.

One benefit I see of using Google’s tool is that you know if they say “It won’t affect your Google rankings,” then it won’t. At least we hope… :)

Here’s the link to the interview: Google Website Optimizer Q&A

Have other questions, leave them in a comment or check out these Google Website Optimizer videos.

Enjoy!

- R

Tags: Google’s Website Optimizer, split testing, multivariate testing, GrokDotCom, Bryan Eisenberg, Tom Leung, What is the Google Optimizer, Google analytics, Google optimizer, A/B testing, Google search ranking, Pay-Per-Click, Pay Per Action, B2B, lead generation

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