Q&A Session on Google’s Website Optimizer

From the desk of Roy Furr, Monday, 7:15 am

Have questions about Google’s Website Optimizer split testing and multivariate testing tool?

GrokDotCom’s Bryan Eisenberg tracked down Tom Leung — Google’s Business Product Manager — to ask him all sorts of questions around this useful tool.

Here’s some of the questions they answered:

• What is the Google Optimizer?
• Is Google analytics required to use Google optimizer?
• Will it work with other analytics software?
• Does A/B testing or multivariate testing affect your Google search ranking?
• Why is Google offering the optimizer?
• How does Google Optimizer compare to the other testing platforms available now?
• How does Google Optimizer work with sites that are more dynamic in nature?
• Can Google Optimizer be used to test Pay-Per-Click (PPC) or Pay Per Action (PPA) ad copy?
• What other resources do I need to be able to implement tests using Google Optimizer?
• How long do I have to wait to see results testing with Google Optimizer?
• Does hit and run testing work?
• What future features are in the pipeline for Google optimizer?
• How do you see more B2B or lead generation sites using Google Optimizer?
• How would you encourage the average webmaster to get started with Google Optimizer?

This really is the insider’s angle on Google Website Optimizer. There’s a lot of good information in this interview — straight from the horse’s mouth.

One benefit I see of using Google’s tool is that you know if they say “It won’t affect your Google rankings,” then it won’t. At least we hope… :)

Here’s the link to the interview: Google Website Optimizer Q&A

Have other questions, leave them in a comment or check out these Google Website Optimizer videos.

Enjoy!

- R

Tags: Google’s Website Optimizer, split testing, multivariate testing, GrokDotCom, Bryan Eisenberg, Tom Leung, What is the Google Optimizer, Google analytics, Google optimizer, A/B testing, Google search ranking, Pay-Per-Click, Pay Per Action, B2B, lead generation

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