Why do people buy?

From the desk of Roy Furr, Friday, 7:06 am

Mark Twain once said, “There are two reasons a man buys anything. The reason he can tell his wife… and the real reason.”

In that spirit, here’s a list of the real reasons. Figure out which one is relevant for your product, and you’re in good territory. Subtly weave it through your sales pitch, and you can leverage it straight into stellar sales.

Here’s your list, in no particular order:

• Fulfill greed
• Get a better deal than others
• Have more or better sex
• Attract love
• Experience intimacy
• To be healed or stay healthy
• Self-improvement (career, social, personal, spiritual, etc.)
• Avoid loss
• Gain respect
• Feel pleasure or enjoyment

The list looks simple, but this is valuable stuff. Use it wisely, my friend.

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