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The secrets of persuasion revealed in 27 words

From the desk of Roy Furr, Friday, January 4th, 2008


Download this free report by registering on the right.

I’m back again after the holidays and have discovered something very interesting.

I don’t know if you’re into understanding persuasion — it’s a little hobby of mine. I suppose it comes from being a Psychology major in college… being fascinated by human motivation… the workings of the mind… how language impacts our thoughts… (a little fascination with magic and hypnosis, too)… and then ending up in the world of advertising and marketing.

I don’t suggest using persuasion to lie, cheat, or steal — but if you bring value to the lives of your customers it’s nice to understand how to say it effectively. That’s how I approach using the powerful — and sometimes scary — principles of persuasion in your marketing and advertising.

But here’s a problem — something you may have noticed too.

There’s so much gibber-jabber surrounding persuasion that it’s hard to understand what the true secrets of persuasion are. What really works. What core principles are used in effective persuasion.

Fortunately, Blair Warren has broken through the clutter — and summarized the secrets of effective persuasion in just 27 words (and, of course, surrounded those 27 words with 13 pages that help you understand them fully).

His special report, titled “The One-Sentence Persuasion Course: 27 Words to Make the World Do Your Bidding” is extremely valuable — and to the point — and will give you incredible fire-power for writing effective advertisements into the future.

If you’d like to read this report, I’ve set it up so you can get it for free — just register on the right, and you’ll get a link to my Special Reports page. It’s on there under the headline “27 words to make the world do your bidding.” You can also get it from his website, linked above.

Enjoy!

- R

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