I’m Baaaaaaack!

From the desk of Roy Furr, Friday, 6:21 am

Happy New Year! Hope your holidays were good as well.

I took the last couple weeks off… Spent time with family, relaxed a lot, and enjoyed a break.

It was wonderful.

And…

Now I’m struggling a little bit to get back in the swing of things.

One of the most effective productivity strategies is to set aside your work time (for me, writing time) and do that every day at the same time. Set a goal for how much you’ll write, sure. But make sure at a bare minimum that you sit down and do the writing.

That was something I did not do over vacation.

So the neurotransmitters I use for writing are a little un-exercised. (Along with much of the rest of my body!)

I think it’ll take a little time to get back in the swing of things.

And that’s okay too.

I come back with a new sense of calm, a new sense of purpose — which I only have because I took a break.

I have a lot planned for 2009 already.

Not much of it involves taking on new clients (hint: if you’re interested in hiring me at ANY time in 2009, speak now or forever hold your peace). Much of it involves keeping up with current clients, helping out a few friends on special projects, and most importantly taking my personal publishing business for a few new rides.

But one thing you can be sure I’ll still do is use this blog as a sounding board for new and innovative ideas in results-accountable advertising, marketing and salesmanship. This blog will continue to be a resource for ideas big and small that will help you earn more money from every advertising venture.

And if you’re in publishing (or use publishing as part of a multi-step sales process) the benefit will be two-fold — most of the ideas you find on this blog come from (and have been proven many times over within) the publishing industry. The fundamentals of sales, marketing and advertising are universal — and then when you slather on a healthy portion of industry-specific knowledge on top of the fundamentals you become a behemoth, practically unstoppable.

I’ll continue working at it, learning from successes and failures, and sharing insights along the way. So stay tuned. 2009 is going to be my best year ever. How about you?

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