Glad I could be of some help…

Maybe you’ve been sending mind waves my way, telling me this is what you need right now! (The human mind is an incredible thing that we’re only starting to be able to understand. I wouldn’t discount any of this, yet! :) )

Again, glad you enjoyed, and that this post was of some help.

Roy

I use this process in the beginning — before I start to write my copy. It sets the entire tone for the copy that is to come.

If you do some testing you’ll find the most important part of your sales message is usually very early on — the headline and the first few sentences. If you start with these motivators there… then back up what you’re saying with proof as to why they should feel or think that way… it’ll work wonders for you.

It’s hard to explain in this short post, so you may want to check out Hatch’s book that I linked to at the end of the post.

As for the “feeling good” I don’t think that’s specific enough, and that’s why I think it was not included in this list.

In the place of the general “feeling good” you might want to look at if customers should feel…

Exclusivity (”If you’re one of the first 500 who respond — only 500 can get in on this — then you can give yourself a pat on the back for being more dedicated to your success and to the success of your business than everyone who waits and misses out on this incredible offer.”)…

Flattery (”I wanted to send this to you right now because I know you’re the type of business person who takes advantage of opportunities and gets things done. After all, that’s why you’re so successful, right?”)…

Or salvation (”Man, this is a crazy, messed up world. The stock markets down. The banks won’t loan money any more. Your house could be worth as much as 20% less than a year ago. And what’s this done to business? Has your order pipeline slowed down like most others’? Then what I’m about to tell you may come as a pleasant surprise — there is a way to profit (and profit big) in the middle of all this. Let me explain.”).

Those will probably get you bigger winners than targeting a more vague and general feeling of goodness.

That’s just my opinion — it can always be proven wrong with a test!

Hope this helps.

Roy

Also, in the list of 7, what about buying because it makes you feel “good” or some other positive emotion

More than ever, I’ve been reading and applying many copy writing tips and strategies. I think you’re in my head!

So, once again…Thank you so much! You never cease to amaze me!
Joni

Chris Moran