How to grow your business in a shoddy economy

From the desk of Roy Furr, Friday, 9:59 am

Put your freakin’ nose to the grindstone and do more sales calls, more marketing, and more going out and taking what you want instead of just taking what the economy gives you.

Some people don’t want to play baseball when it rains. If an average player just shows up to play on a rainy day, they may become the playmaker — the MVP — because the highly-touted prima donna didn’t want to get wet.

So if you have the guts to play in the rain — to step up to the plate and take the big swing — it could change everything.

Big business holds off spending on marketing and sales when the economy slows… And the clutter of sales and marketing messages subsides (slightly)…

Smart entrepreneurs see this as an opportunity to step up to the plate and take a swing.

… And you won’t hit if you don’t get a chance to swing…

… You won’t be the MVP if you don’t play in the rain…

… You’re not going to survive… much less thrive… in the recession unless you get off your duff and do more sales calls, more marketing, more proactive solicitation of business.

Go out and take what you want — not what the economy gives you.

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