Copywriting 101 by GrokDotCom

From the desk of Roy Furr, Thursday, November 29th, 2007

GrokDotCom — one of the most prolific publishers of useful information about marketing, advertising, copywriting, marketing testing, and the like — has published a blog post that links to dozens of resources on Copywriting and writing effective advertising.

Here are some of the topics covered:

• Writing headlines
• Readability
• Customer-focused copy
• Copywriting techniques
• Trust & relationship building
• Email marketing
• Copywriting blogs & resources
• Transcription services
• Copywriters
• Public relations
• Blogging
• Persuasive online copywriting

If you haven’t seen it, it’s a resource worth looking at and studying in depth.

Click here for Copywriting 101, Part 1

- R

UPDATE

GrokDotCom has published part 2 of this article. The topics in part 2 include:

• Copy length (long copy vs. short copy)
• Word choice
• Formatting
• Usability
• Active vs. passive voice
• Writing for customer personas
• Branding
• Advertising brain food
• Monetizing content
• Inspiration & fun

This is good stuff. It includes links to some very valuable resources. They call it “Copywriting 101″ but if you really dug in and learned everything included in the articles they referenced, it’d be as good as a Bachelor’s in Advertising Copywriting.

Click here for Copywriting 101, Part 2

Enjoy!

- R

Tags: GrokDotCom, marketing, advertising, copywriting, marketing testing, effective advertising, Writing headlines, Readability, Customer-focused copy, Copywriting techniques, Trust & relationship building, Email marketing, Copywriting blogs & resources, Transcription services, Copywriters, Public relations, Blogging, Persuasive online copywriting, Copy length, long copy vs. short copy, Word choice, Formatting, Usability, Active vs. passive voice, Writing for customer personas, Branding, Advertising brain food, Monetizing content, Inspiration & fun

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