Are you giving your customers what they want?

From the desk of Roy Furr, Wednesday, 8:51 am

Want a simple way to be successful in business, sales, and marketing (negotiation, too)?

It all boils down to this:

“Find out what customers want, and give it to them.”

Simple enough idea, but how do you do it?

How about setting up an AdWords campaign to drive customers to a survey where you ask them what they want?

Then developing a product based on the results of that survey?

Then using the same AdWords campaign to drive traffic to the product page for this new product?

Then you can even test other related traffic sources to see if they’ll be profitable too.

Sure, there are more details to this. But it’s a simple and reliable way to break into a new market or to follow a new off-shoot of your current market.

Another option is to ask a subsection of your customer list to take a similar survey.

All you have to do to find out what people want is to ask. Then you can find a way to give them exactly what they’re looking for (and having trouble finding elsewhere). They’ll reward you handsomely for your efforts.

And the best part — once you have an effective system for doing this, you drive your chances of failure to almost nil.

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