3-Part Sales Letter Template To Slaughter Writers’ Block

From the desk of Roy Furr, Thursday, 6:09 am

The other day I was battling with writing an email sales letter. I’d spent a couple hours working on it with not much to show.

Until I remembered this simple template I’d learned from John Carlton.

I stuck the pieces in a new text document and went from there. In the next 30 minutes (probably less) I poured out the entire sales letter… start to finish.

Some brief editing and the sales letter is in the mail, doing it’s work. Responses are rolling in.

And the best part is how incredibly simple this is.

If you’re looking for a sales letter template that can get you out of a jam, or just one you can use day-to-day as the perfect foundation for effective sales copy, this is it.

Here’s your sales letter template:

Hi,

(Compelling, urgent, unique, ultra-specific, and useful hook that explains why the reader should drop everything and read your message right now.)

Here’s what I got:

(Explain the fundamentals of your offer.)

Here’s what it’ll do for you:

(Extrapolate direct benefits and deeper benefits from the features of your product, and lay them out for your prospect. Provide proof that your prospect will experience those benefits.)

Here’s what I want you to do next:

(Make it incredibly clear how easy it is to respond, and encourage your prospect to do so right away. Provide some scarcity or incentive to get the prospect to get off their duff and call/email/come in.)

(Signature)

P.S. – (Re-state the fundamental offer and urgency, sweeten the deal if necessary.)

The words don’t have to be exact. In fact, you should memorize this and every time it comes out it’ll be customized to the message you need to write.

However, if you’ll just follow this simple template you’ll recognize soon how easy it makes to write sales letters… And then how powerful it really is when you start getting response.

This entry is filed under Copywriting. You can follow any responses to this entry through the RSS 2.0 feed.You can leave a response, or trackback from your own site.