Copywriting Services for How-To Information Products

Do you have a video, book, newsletter, ebook, audio course, or other information product that gives useful how-to instructions?

Do you want compelling direct response copy that makes prospects excited for the benefits your product will bring? Copy that leads to increased opt-ins, sales, and repeat purchases?

I can work with you to develop copy that represents your products well, uncovers benefits that other copywriters and marketers may miss, and builds excitement for your product. And ultimately — the most important part — leads to more sales and profits.

I have a growing track record of success selling information products:

I increased sales by 44% in 12 months for a technology training video business (their biggest growth year ever) while increasing profit margins. I also put together a campaign that pulled a 5% response from a house email list for the launch of Taguchi testing expert David Bullock’s coaching club — creating a brand new profit center.

My experience also includes writing promotional copy for Ken McCarthy, founder of The System Seminar and one of the longest tenured internet marketers. I’ve even written sales copy for a how-to video for model airplane builders!

The list goes on… (Soon it may include your products, too!)

I’m also working with one of America’s top copywriters, Bob Bly, to create information products for his publishing company, CTC Publishing.

My experience in product creation and promotion — plus being involved in the day to day operations of an information product business — means I understand the information product business from multiple angles: product development, sales and marketing, and business management.

This means you get a complete package and original ideas…

Not just some fresh-faced copywriter that plugs your product name into formulaic headlines and sales copy and calls it good.

But more importantly, I can drill down to identify your prospects’ needs and problems. I can identify how your product fills their needs and solves their problems. And I can present that in a way that compels prospects to buy.

Marketing testing, too…

I can even help you test multiple approaches — to find the most compelling presentation out of many. Whether you’re testing website, email, or print campaigns, I can direct the testing and help with implementation.

By combining the scientific process of testing multiple approaches with effective copywriting and marketing strategy, you can create dramatic results quickly, plus sustain aggressive long-term growth.

Free consultation and “big idea” brainstorming session

If you have a how-to information product to launch, or if you’d like to refresh the sales copy or test a new approach, I can help. Let’s talk about your product and your market, and if we both decide that we’re a fit, I’ll put together a “big idea” presentation including headline and lead ideas.

Then you decide to move forward with the project, and I dig in and create the complete promotional piece or test campaign.

Call me to schedule your free consultation — 541-543-1438 — or click here.

Looking forward to our conversation,

Roy Furr
President
Fresh Look, Inc.