Conversion Rate Optimization Services

If you’ve come this far, you already know:

Unfortunately many companies don’t have the time or expertise to do this in-house. So they “put up” with sales and profits that are far below their potential.

Well, you don’t have to put up with sub-par sales and website conversions any more.

You can achieve incredible increases in sales leads, website conversions, and bottom line profits with the help of my Conversion Rate Optimization Services:

Website and web page evaluations

Maybe all you need are basic pointers for what to test and simple improvements you can make.

That’s what my video evaluations of your website or web page are for. First we’ll talk briefly to make sure I understand your goals. Then I’ll perform a video critique using my conversion checklist — the video is yours to keep. And we’ll do a short Q&A session afterwards to clarify anything you’d like more info on.

Price: $-$$ | Contact Us

Internet marketing strategy definition

Sometimes the quickest way to give your business a bump is to clearly define (or refine) your strategy.

We’ll go through an extensive interview process with you to understand where you’re at and what your goals are for your internet marketing. These can include e-commerce, lead generation, customer education, and more.

We’ll jump in and define your ideal customers, your Unique Selling Proposition, and some goals for your conversion process. We’ll take a long look at your website to see what you’re doing well, and where you have room to improve. I’ll walk you through my suggestions, and you’ll get a to-do list with instructions for taking your internet marketing to the next level.

Price: $$-$$$ | Contact Us

Conversion process design

Want customers to slide right down the slippery slope to the sale? They will, when your buying process is comfortable for them.

We’ll take an in-depth look at your conversion process. And at your customers. Then we’ll plan an ideal conversion process from the customer perspective.

This involves breaking the conversion process down into manageable chunks. Storyboarding it out. And defining what it takes to get more buyers to convert. I’ll give recommendations for each step of the conversion process, including design, copy, and navigation. You’ll get a to-do list for implementing a more effective conversion process and increasing your conversion rate.

Price $$-$$$ | Contact Us

Website testing implementation

Testing is the real key to ongoing, sustainable growth of your online business. This is how you verify what works and what doesn’t, and plan for future success.

I’ll help you design, implement, and manage testing for one or more conversion processes. This can be Taguchi testing, Multivariate testing, or Split testing. It can be in email, or on your website.

We’ll work together to decide which testing methodologies and tools are appropriate for your situation. I’ll work with the testing software vendor we choose — along with your IT department — to set up the test. We’ll plan all appropriate test inputs. Either I or a member of your team will create the test inputs. I’ll manage the test while it runs. Then I’ll analyze the results and help you understand what they mean.

You’ll get an optimized conversion process, plus I’ll give you a cheat sheet of “lessons learned” for future reference and testing.

Price: $$$-$$$$ | Contact Us

Conversion-focused copywriting

Each of the other services listed on this page typically involves copywriting to implement. If you’d like me to do the copywriting, I can. I’ll provide it as a separate service, priced based on the project needs.

My copywriting services take into account best practices in direct marketing, web copywriting, and effective persuasion. Every piece of copy will be written with your predefined conversion goal in mind. When you contact me for any of the other services here, be sure to ask about copywriting as well.

Price: $-$$$$ | Contact Us

Custom solutions

In a few select cases, your needs may fall outside of the solutions listed here. But they still may be a match to my skill set. If this is the case, I’ll work with you to develop a custom solution. In most cases, these arrangements require an extended contract and are at the top end of my price spectrum.

Price: $$$$-$$$$$ | Contact Us

Additional consultation

If additional consultation is needed, or if you have a few quick conversion-related questions you’d like answered, I will provide additional consultation as needed at a fixed hourly rate. The minimum appointment is 2 hours and must be scheduled and paid in advance.

Price: $-$$$$ | Contact Us