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I watched the first video on this. I do feel like I can accomplish this now. In fact, it seems easy all of a sudden.
Funny how ‘SEEING & HEARING’ something helps versus just reading…
Regards,
Garrett Todd
I’m really excited about pointing you to this resource — I’m a huge proponent of marketing testing and think Google has been a big help in this by releasing this tool. As Garrett said, the videos make it easy to get started. Why don’t you watch them (they’re free) and get started today?
I hope the videos are helpful to you. Soon I’ll be posting more how-to videos on Google Website Optimizer. If you have questions you’d like to have answered, leave them in a comment on this post. Thanks!
If these two videos don’t get you started using Google’s Website Optimizer, I don’t know what will. The second is the one I referenced in my Insiders Secrets to Google Website Optimizer blog post. Both are very revealing, and worth the 1 hour each.
Introduction to Website Optimizer Webinar:
Website Optimizer: Creating and Launching Experiments
In these (especially the second one) you’ll learn some pretty innovative ways of using Google’s free Website Optimizer tool, including how to do:
Split tests
Multivariate (MVT) tests
Split-path tests
Multi-page multivariate tests
Time-on-page goal tracking
Click-based goal tracking
It’s some really cool, really exciting stuff.
As an aside, I heard that at a recent get together of some high-level internet marketers, they asked everybody who did regular, everyday testing on their website to stand. Then they asked how much each was making online per year. The lowest was $12 million. The highest was much, much higher. The average internet marketer in the room was earning less than the lowest person doing testing every day. Doesn’t that make you want to test, especially when you can get a tool like this for free?!
I’ve kept my finger on the pulse of Google’s Website Optimizer since the beta was first announced. By my book, the more people that use marketing testing tools, the better. And Google is helping by making their Website Optimizer available to anybody with an AdWords account — for FREE. (But I’ll bet only a small fraction of people are actually using it — stupid, stupid, stupid!)
Anyways… I thought that Website Optimizer was pretty limited in what it could do — either split traffic between two pages and track who gets to a conversion page, or rotate components on a single page and track who saw what and who got to a conversion page.
Well I was wrong!
Yesterday I sat through a 1-hour webinar on Google Website Optimizer. In it, they explained all sorts of advanced features and approaches to using Website Optimizer. The webinar revealed all sorts of insiders’ secrets to maximizing your use of this tool.
These included:
Split tests
Multivariate (MVT) tests
Split-path tests
Multi-page multivariate tests
Time-on-page goal tracking
Click-based goal tracking
It really revealed to me that this is a much more powerful testing platform than it appears at first (or second, or third, or fourth, or fifth) look.
What really struck me was the last three: the multi-page multivariate tests, the time-on-page goal tracking, and the click-based goal tracking.
Multi-page multivariate tests. Wouldn’t it be interesting to see how one element on one page interacts with another element on another page, and yet another element on another page to effect conversions? Now you can figure that out.
Time-on-page goal tracking. Want to determine what combination of elements keeps people on your page for longer than 5, 10, or 15 seconds — because you know the longer they stay the more likely you are to get a conversion? Now you can figure that out.
Click-based goal tracking. Running an affiliate site and want an effective way to track when people click through from your site to the product page for the seller (but you can’t put tracking information on the seller’s site or on their conversion page)? Now you can track that too.
It’s really amazing what you can do.
They said they’ll be posting the webinar recording on the webpage for Website Optimizer within a couple weeks — maybe sooner. I’ll look out for that recording and make sure I link to it from here.
For now, here’s the page for Google Website Optimizer: click here.
Need help making sense of Website Optimizer or implementing on your website? Don’t hesitate to contact me: 541-543-1438.
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