Effective Marketing Is More Than Sales In Print

From the desk of Roy Furr, Wednesday, October 24th, 2007

You’ve heard it before.

Effective marketing and advertising is “Sales in Print” or “Sales Multiplied.”

That’s true to a degree. It’s better to look at marketing as a form of sales that quickly reaches the mass millions, rather than as entertainment or art.

Looking at marketing as sales means you emphasize things like effectively grabbing a prospect’s attention, qualifying them and building their interest, building their desire for benefits on top of that, then closing the sale.

Simply put, it’s selling in print (or on the radio, or on TV, or the Internet, etc.).

Following that formula generates sales. It gets the job done. Your business grows, and you’re happy.

But there’s something missing. Something that could really make you rethink “How high is high?” when it comes to your sales and profits.

That’s education. Educating your prospects and your customers without thought of reimbursement. Helping them improve their lives, before you ask anything of them.

Caring for your customers. Putting their dreams, desires, and destiny first. Helping them break through and overcome their fears, frustrations, and failures. All without expectation of gain.

It may sound strange, but this form of selflessness — or focus on your customer’s needs instead of yours — may be the most selfish thing you could do. They’ll appreciate your actions, and reward you with a loyalty you’ll never get by just focusing on your sales.

So look at how you approach your business, your life. Are you putting others needs before your own? What are you doing right now to help others who may (or may not) eventually be able to help you — but without any expectation that they will?

For me, that’s partly what this blog is. A way to help you. To give you real profitable advice that you can apply. Sure I’ll mention things I’m doing and ways you can get more by doing business with me.

But first and foremost (this is a reminder to myself and a promise to you) this blog is here for me to give to you.

- R

Tags: marketing, advertising, Sales in Print, Sales Multiplied, closing the sale, selling in print, How high is high?, sales, profits, education, Caring for your customers, focus on your customer’s needs instead of yours, profitable advice

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