About Us

Hi there. My name is Roy Furr, and I’m president of Fresh Look, Inc.

I formed this company in 2007 to help you make your marketing, advertising, and sales processes more profitable.

It’s Fresh Look, Inc.’s mission and purpose to help you increase profits in your business, without spending more on marketing or advertising. We don’t just create ads for you, we look at strategy and implementation and sales processes… And make them over until your business runs like a finely-tuned roadster — attracting more clients, encouraging them to spend more, and finding ways to get them to come back more often.

My educational background is in psychology — I have a deep passion for understanding human behavior, motivation, and aspirations. This contributes to more effective marketing because I know how to present your product with your prospect’s needs in mind.

I’ve also worked first as a web marketing copywriter, then as a marketing manager for a growing IT training company. Through my efforts and the efforts of our team, we increased sales by 44% year over year while also increasing profit margins. I also transformed the Google AdWords pay per click web marketing efforts of this company from barely breaking even to earning a 400+% ROI (again while decreasing overall spending).

Through a continued engagement with David Bullock (a marketing, business optimization, and Taguchi testing expert, and all around good guy), I’ve also become well versed in testing online advertising. This includes web site home pages, landing pages, sales letters, and more. By testing your advertising, you can increase sales and profits by 200% to 300% or more very quickly. I’m writing a how-to book on this topic to be published with Bob Bly’s CTC Publishing. I can also help you implement testing in your Internet marketing.

I can apply this experience and expertise both online and offline to help you increase your business.

If you’re interested in finding new ways to grow your business without increasing your costs, let me know. Contact me at 541-543-1438, or through the Contact Fresh Look, Inc. page.

I look forward to speaking with you soon.

Thank you,

Roy Furr
President
Fresh Look, Inc.

Testimonials:

“When Roy completed his first project for me, I told him, ‘This is the best job any of my writers has ever done on an ebook!’ His second project was A+ work as well. Roy’s reliable for delivering high-quality writing and I’d love to work with him again.”

- Bob Bly, The man McGraw-Hill calls “America’s Top Copywriter,” www.Bly.com

“Roy is an up-and-comer who has written quite a bit for us lately (articles and lifts) with excellent response rates from our file. I’d highly recommend him if you’re looking for some fresh copywriters. He has good ideas, is easy to work with, and meets deadlines.”

- Rebecca Matter, American Writers & Artists Inc.

“Roy is truly a unique talent and a great person to work with. He understands the role of marketing and how it fits into the overall sales cycle, as well as why the integration of the two are key to success. Roy is an excellent writer and is always enthusiastic about new opportunities. CBT Nuggets’ recent growth would not be as substantial without Roy’s skills.”

- Jeff Short, CBT Nuggets

“Roy Furr understands power of words in the sales process. I’ve worked on several projects with Roy. He is an excellent copywriter, and understands HTML, design, and marketing. More importantly, he excels at capturing the voice of his client. I look forward to continuing to work with Roy, as he is responsive to the ever-changing communication demands of business. Working with Roy will improve your bottom line.”

– David Bullock, www.DavidBullock.com