Free Advertising Secrets

From the desk of Roy Furr, September 26th, 2008

If you’re in Marketing or Advertising and you’re always looking for ways to promote your business, you should probably get good at this simple and effective way to get Free Advertising for your business.

Marketing Super-Guru Jay Abraham once said:

“If I had to start all over again, I’d get really good at ______.”

He was referring to this way to get Free Advertising for your business.

A colleague of mine was just telling me a story of a gym he helped get this type of Free Advertising. They’d been running other advertising, but only got 2 phone calls in 12 days. Once they were able to get in on some of this Free Advertising, they got 65 calls within 2 days and fully booked the class they were recruiting students for.

This Free Advertising is powerful — it floods you with results.

So what is it?

PR — Public Relations. Getting yourself in the newspaper, in magazines, on the radio, on talk shows, in highly-read blogs, in any media outlet where they’ll talk about your product in the editorial presentation.

Does regular advertising work? Sure, when it’s done well. (And I can show you how to do it well, including one secret that gets your advertising read as often as editorial.)

But the exciting thing about PR is one little spark can start a wildfire of coverage for your business. You’ll be deluged with inquiries and orders. (What do you think it’s worth for a company to get their product featured on Oprah?) And you don’t pay a dime.

What smart business man or business woman wouldn’t want that?

To your success,

Roy

P.S. — Want a steady stream of PR opportunities delivered to your inbox daily — for free? Check out this service: http://www.helpareporter.com. I subscribe — and so should you.

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Oregon Marketers Group

From the desk of Roy Furr, September 3rd, 2008

I’ve been getting big into LinkedIn recently. And now I’ve created a group. It’s called Oregon Marketers Group, and it’s a way for marketers (particularly those interested in or practicing Direct Response) to connect.

Here’s a link:

http://www.linkedin.com/groups?home=&gid=734447

If you’re in Oregon and into marketing (Direct Response or otherwise) I encourage you to join. It’s free. And as it grows I see quite a few opportunities developing.

Here’s the complete description of the group on LinkedIn:

This group is a way for marketing and advertising professionals in Oregon to connect. It can be used to share information and insights, plan meetings, and find seminar attendees — even to find new clients and build business partnerships. Although no attendees will be excluded, the bias will be toward direct response marketing, advertising, and sales. Other interests include direct mail, copywriting, internet marketing, database marketing, and other proven business development techniques. The area covered by this group includes the Willamette Valley, Eugene, Springfield, Portland, Salem, Bend, Albany, Corvallis, Roseburg, Medford, Ashland, Coos Bay, Florence, and Newport and surrounding areas.

Go here to join:

http://www.linkedin.com/groups?home=&gid=734447

Posted in Business, Entrepreneurship, Marketing | No Comments »